Tradition in Color, Innovation in Quality
Your partner in the world of paints and coatings since 1990.
Tradition in Color, Innovation in Quality
Founded in 1990 in Plovdiv, SELT Ltd. has evolved from a local manufacturer into one of the undisputed leaders in the Bulgarian paint and coatings market. We don't just create products – we provide comprehensive solutions for construction, industry, and the home.
We work with leading chemical concerns such as BASF, AKZO NOBEL, DuPont and Clariant to guarantee uncompromising quality of every can of paint that leaves our factory.
30+
Years of experience
100%
Bulgarian production
200+
Products in our range
What We Offer
For Home & Decor
High-quality water-dispersion paints (emulsions), enamel paints, acrylic and azure lacquers, and a rich palette of colorants.
For Professionals
Specialized primers, adhesives and automotive paints for demanding projects.
For Industry
Solutions for mechanical engineering, transport, energy, and the furniture industry.
Why Trust SELT?
Global Partnerships
We collaborate with industry leaders, using raw materials from top chemical concerns such as BASF, AKZO NOBEL, DuPont, and Clariant.
Modern Technology
Continuous investment in new equipment and flexible production lines ensures excellent decorative and performance characteristics for every product.
Certified Standards
Safety and sustainability are our priorities. The company operates under an integrated management system certified by:
- ISO 9001
- ISO 14001
Strategic Location
Our production facility in Plovdiv's South Industrial Zone is ideally situated for efficient logistics and rapid delivery.
Our Mission
Our corporate policy is forward-looking – focused on continuous design improvement, the development of new formulas, and the implementation of eco-friendly products that meet the highest international safety standards.
Become Our Distributor
Looking for a reliable supplier for your hardware store or warehouse? We offer preferential terms, marketing support and fast logistics.
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